Filmed free for nothingRichard Treadgold | October 2, 2010
UPDATE1: OCT 3 12:25 AM
Apology from O2. See end of story.
UPDATE2: OCT 3 10:30 AM
Many more sponsors and partners than I realised. H/T Huub Bakker.
Join the boycott of Sony, O2 and Kyocera
(see end of story)
After all the work they put into it, the film “No Pressure” lasted just a few hours on the Internet before the torrent of abuse from scandalised viewers forced the producers to apologise and withdraw the movie. Or they tried to. Unfortunately for them it went viral and is still available all over the place. Anyway, their apology wasn’t worth the ether it was posted into.
What a storm of outrage the film aroused! Oddly enough, it affronted both sides of the climate debate equally. The film was deeply disturbing because it crossed a boundary in gruesomeness and the corruption of youth. Even in the cause of saving the Earth, reasonable people everywhere are saying “that’s a brutality too far.”
Slick but sick
I’m talking, of course, about the mini-movie released yesterday by 10:10, a global campaign to “cut carbon” by 10% a year, starting in 2010.
Produced by Richard Curtis (writer of Blackadder, Four Weddings, Notting Hill and others), acted by some famous names along with footballers from Tottenham Hotspur and with a full professional film crew giving their time for free, the film production was certainly slick.
Slick, but sick. Let us hope we never see its like again for any reason. The production of “No Pressure” marks a terrible new low in the propaganda that passes for information in the climate wars. What a shame all that effort went for nothing.
Sweet teacher incapable of cruelty
Of the four different scenes, I would like to mention the classroom. The teacher is a sweet young woman, credible, caring and clearly incapable of cruelty.
Here she is, after asking the class whether they’d be interested in changing their light bulbs for the good of the Earth, telling two of the children that it’s perfectly all right to demur.
After reassuring them she mildly presses a big red button which makes the two children explode in a storm of red gore. She cheerfully dismisses the stunned classroom with blood on her face without a hint of disturbance.
Among the many depictions of evil people, none are more chilling than those who dish out mayhem and death with a smile on their face. So it is here, where mild-mannered actors destroy those who merely disagree with them.
Supporters of the film can simply be ignored. It’s a fitting sentence for those who trample on the feelings of others.
Gareth Renowden said:
“It’s only offensive if you have a sense of humour failure (IMHO).”
“I turned off the “dislike” button because of the influx from Watts.”
So he requires us to laugh at exploding innocents yet he cannot stomach readers simply disagreeing with him. It is a shallow outlook.
Time for a boycott
The film was partly sponsored in the UK by public funds. Delingpole informs us that the three commercial sponsors of this tasteless insanity are Sony, O2 and Kyocera.
If you’re of a mind to, feel free to inform them of your disgust at this film and to boycott their products. I have.
You must fill out a form which is sent to them.
You must fill out a form.
You must quote a valid UK postal code; I used one from Southampton: SO32 3PN
The message I sent them
I’m disappointed you sponsored the disgusting UK film “No Pressure” for the 10:10 campaign. I am now boycotting [name of sponsor] products until you apologise and advising all my friends to do the same. Shame on you!
UPDATE 1: OCT 3 12:25 AM
Just one hour and two minutes after sending my complaint to O2 about their sponsorship of the disgusting film “No Pressure” I received this reply:
I’m sorry that you’re unhappy with the environmental campaign’s video 10:10.
Please accept my apologies about this as we weren’t aware about the content of the video. We also weren’t consulted when this video was made and published. You can find the apology statement by clicking the link below:
I Hope you understand the situation. If there is anything else, please reply to my email or visit our online help centre at:
O2 Customer Service
Telefónica O2 UK Limited, Registered in England No 1743099. Registered
Office: 260 Bath Road, Slough, Berkshire SL1 4DX.
It’s revealing that they didn’t seem to know much about the project. We’ll see if they escalate this apology to a press release. Send in more complaints!
UPDATE 2: OCT 3 10:30 AM
Wow! Did I leave out some research! In my haste to publish I took Delingpole at face value. Now reader Huub Bakker tells us the true extent of support for the 10:10 campaign:
some of the other sponsors are mentioned at Troy Media:
“Around 100,000 people from 152 countries have signed up. British Prime Minister David Cameron has pledged the entire British government to participate. Large companies are associated with 10:10, including Britain’s Royal Mail, the electronics giant Sony, and Facebook. The United Nations-backed Climate Neutral Network is one of its many “partner” organisations. The World Wildlife Fund for Nature and Greenpeace are supporters through their proxy the Global Campaign for Climate Action.”
Then he says rather drily: “So it’s not exactly a fringe group, is it?”
This rather changes things and it certainly makes me angrier. Governments and large organisations ought to be better behaved.
First, it makes it even more important to complain vociferously to all the sponsors. It might look like a huge campaign, but as the Tiger Woods debacle showed, nobody wants to be associated with bad behaviour, no matter how big the show.
Second, since large numbers of people have been offended by the campaign (around the world) there’s a momentum of odium; if we add to it quickly it could be the death of the campaign.
Third, a lot of people consider the film has exposed the underlying political inclinations of the modern environmentalist. Kill the disbelievers. Not hard to agree with that, especially if there are degrees of “killing” that might include sanctions that believers avoid.
What to do
Mine the 10:10:10 global site for email addresses and contacts.
Let them know the film was unacceptable.
Write letters to editors, complaining about the film and asking why have a campaign.
Ask them why try to limit carbon — the element that life’s built on?
Make suggestions here
This is a first attempt. Think of things, post them here. Share the messages you send, especially the pithy, hard-hitting ones. We don’t all want to send the same message, but we can repeat pithy phrases or slogans.