This whole brand screams “scam” to me. When I travel to Wellington from Christchurch, I have to travel through a “carbon neutral” airport (certified by the above), and then eschew the “carbon neutral taxis” and take the carbon belching (non-certified) bus into town.

Then, I can settle into my hotel room, and watch ads with Jeremy Wells telling us about “dirty global-warming causing CO2″ in Meridian ads.

Meanwhile, the rest of the world looks on in bemusement as the media and political classes continue to live in their bubble telling us about the “climate crisis”.